Convergence is everywhere. In the active de-emphasis of functional fiefdoms across the organization, through the application of new technologies and AI, and in the galvanizing focus of enduring companies on EX and CX. It is accelerating and is fundamentally changing value creation across four key areas:

Customers

Employees

Shareholders

GTM Investments

At the 2025 Forum Series, we’ll explore these value-creation areas through the 6 crucial motions driving convergence across organizations and industries today.

Consider where you and your company currently stand in each of these motions.

Innovation

Marketing and sales partners with upstream product innovation design solutions that are more valuable to the customers that matter.

Messaging

Marketing partners with sales in the field ― to craft messages that are more targeted and processes that deliver them more effectively.

Engagement

Product, marketing, sales and service partners to drive awareness and create a community of potential customers ― meeting them where, when and how they want.

Solutioning

Sellers, specialists and partners team with technology and training ― to enhance skills and develop tools that add real value to the customer journey.

Delivery

Customer success teams with sales in solution design and post-sales care ― to deliver faster ROI to the customer and a more positive customer experience.

Enablement

Operations partners with Marketing, Sales and Service to provide a common data set and analytical tools ― to better assess what happened, see what's coming and harness resources needed to win in fast-changing markets.

Join us for the #1 events for revenue leaders

Women Revenue Leaders Forum

April 29 – 30, 2025  Chicago, Illinois

Executive Forum

October 22 – 24, 2025  Palm Beach, Florida