Leadership Forums | Revenue Organization

Convergence is everywhere. In the active de-emphasis of functional fiefdoms across the organization, through the application of new technologies and AI, and in the galvanizing focus of enduring companies on EX and CX. It is accelerating and is fundamentally changing value creation across four key areas:

Customers

Employees

Shareholders

GTM Investments

In 2025, we’ll explore these value-creation areas through the 6 crucial motions driving convergence across organizations and industries today.

Consider where you and your company currently stand in each of these motions.

Innovation

Marketing and sales partners with upstream product innovation design solutions that are more valuable to the customers that matter.

Messaging

Marketing partners with sales in the field ― to craft messages that are more targeted and processes to deliver them more effectively.

Engagement

Product, marketing, sales and service partners to drive awareness and create a community of potential customers ― meeting them where, when and how they want.

Solutioning

Sellers, specialists and partners team with technology and training ― to enhance skills and develop tools that add real value to the customer journey.

Customer Delivery

Customer Success teams with sales in solution design and post-sales care ― to deliver faster ROI to the customer and a more positive customer experience.

Enablement

Operations partners with Marketing, Sales and Service to provide a common data set and analytical tools ― to better assess what happened, see what is coming and harness resources needed to win in fast-changing markets.

Join us for the #1 event for female revenue leaders

Women Revenue Leaders Forum

April 29 – 30, 2025 | Chicago, Illinois

I had a real-life challenge of mobility within different organizations within my company, and I was able to ask real-time and get advice from four leaders, from four huge companies about how to deal with an internal challenge I was having.

Julie SaxonHead of Consumer Sales, X

The diverse range of attendees provided a rich tapestry of perspectives, leading to insightful discussions and collaborations.

Christian RiderHead of Sales Operations, Fujitsu Network Communications

What an amazing day! The energy, knowledge, experience and inspiration I gleaned from each of my fellow panelists was just awesome!

Lynn MoerschFormer VP/GM, Sales, Home Depot Channel - Whirlpool

I gained some thought-provoking insights and made some great connections. The venue was fabulous!

Jim JohnstoneChief People Officer, Cadent