Notable Speakers | 2025 Women Revenue Leaders Forum

Women revenue leaders forum

Speakers

Continuing the 24-Year Tradition

We’re proud to offer top revenue, sales, customer success, ops and HR/talent leaders timely insights, powerful ideas and innovative journeys from some of the world’s biggest and best practice organizations.

Hear what Fortune 2000 women practitioners, and their companies, are doing to succeed in today’s accelerated environment of intersecting change – and what the 6 Convergence Motions you can deploy and re-engineer to capture deeper value across both EX and CX.

Karen Abramson

CEO, Corporate Performance & ESG
Wolters Kluwer

Heidi Anderson Hupe

Board Member, Former President & Chief Growth Officer

As a Board Member at Solis Mammography (Madison Dearborn Partners portfolio company), Heidi Anderson Hupe brings valuable commercial strategy expertise to complement the organization's financial and operational leadership. She serves on the Quality and Compliance Committee, where she provides strategic governance that enhances the company's market position and customer experience initiatives. With P&L management experience of up to $175M and success leading organizations of 130+ professionals, Heidi offers boards a rare blend of strategic vision, commercial acumen, and market insight.

Heidi's executive career spans healthcare technology, digital media, and consumer engagement. As President and Chief Growth Officer at Nox Health, she led a 30-person commercial team driving enterprise business representing 30% ($30M) of company revenues. Her strategic guidance was instrumental in securing a $60M strategic investment and achieving 5-20% growth across key enterprise accounts including AT&T, Coca-Cola, and Delta Airlines. At Teladoc (previously Livongo), she directed a 130-person organization managing a $350M portfolio, maintaining a 95% client retention rate, and driving $30M in cross-sell revenue.

Her governance perspective was shaped during Time Inc.'s preparation for public sale, where she headed the $175M healthcare vertical P&L while revenues grew from $1B to $1.8B. At Outcome Health, she orchestrated a comprehensive company turnaround, driving 60% YOY revenue growth and navigating the successful recapitalization that positioned the company for acquisition. This experience provides valuable insight for boards navigating capital raising, M&A activities, and significant organizational transformations.

Beyond her current board position at Solis Mammography, Heidi serves on the Board of Advisors for Spacely Media, a two-way marketplace connecting media buyers with magazine and out-of-home inventory. She currently holds strategic advisory roles with MyAdesso (pre-Series A health tech) and Familia Kitchen (a Latino recipe and cultural platform). Her past advisory experience includes work with AliveCor (Khosla Ventures portfolio company, 2021-2022) and TaskHuman (HR tech platform, 2021-2024). With her diverse governance experience across varied business models, Heidi is exceptionally equipped with valuable perspectives for board leadership roles.

Known as a "positive force multiplier" and an "alchemist of people, strategy, and execution," Heidi brings a distinctive leadership philosophy to her board service. She excels at identifying connections between seemingly disparate business challenges and opportunities, approaching governance with unique and strategic resourcefulness and innovative problem-solving abilities. Her leadership ethos centers on the belief that "transformational success emerges when creative vision unites with disciplined execution, and when leaders empower teams to turn bold ideas into breakthrough realities."

Heidi is an active member and peer group facilitator at Chief, an executive network for women leaders, and participates in 50/50 Women on Boards initiatives. She was recognized as a Woman of Distinction by MM&M (Medical Marketing & Media) in 2023 and named "The Go-to-Growth Expert" by PM360 Magazine. She holds a B.A. in Journalism/Mass Communications from the University of Minnesota.

Amber Armstrong

Chief Marketing Officer, Sales Cloud
Salesforce

Holly Briedis

SVP, Global Industries
ServiceNow

Judy Buchholz

SVP, Global Partner Ecosystems
Pegasystems

Judy Buchholz is the Senior Vice President of Global Partners and Ecosystems, Pegasystems. She is responsible for the overall partner strategy, relationships and building a robust ecosystem to serve Pega’s clients globally. Prior to this position, she was the SVP, Americas Sales for Pegasystems leading over 900 account relationship and pre-sales technical consulting teams across all industries and client segments. Her background and client relations prowess help enable a culture of innovation and delivery on business objectives and growth for this 35-year industry leader in software for digital transformation.

Before joining Pegasystems, Judy held many leadership and transformational roles at IBM. Most recently, she was the Managing Director for Citigroup where she consistently delivered world class business solutions to her clients by exploiting the breadth of IBM’s capabilities, and responsible for a portfolio over $500M. She did the same as Global MD for Morgan Stanley, and in her tenure, she drove cloud, AI and legacy systems modernization programs.

In 2017, she held the position of General Manager for IBM’s Global Markets Strategy and Solutions. She led a team of over 1,000 industry and presales architects globally in our transformation towards becoming a Cognitive Solutions and Cloud Platform Company.

In 2015, she was General Manager of IBM Digital Sales where she led 4,000 sellers in 99 countries, and responsible for 44 Digital Sales Centers throughout the world. The Digital Sales force excelled in social selling skills and technologies used for broadening its reach to new clients and new buyers. She was responsible for the transformation from a traditional inside sales motion to a digital selling motion during her tenure in this role. She has been acknowledged externally as a transformational leader from the AA-ISP, American Association of Inside Sales Professionals, and served on their board.

Ms. Buchholz previously held many senior roles in Financial Services and served the Vice President of IBM’s Wall Street sector for over 7 years, which included the largest investment Banks, Insurance Companies, and Stock Exchanges. She grew business relationships while maintaining high customer satisfaction. She repositioned the team in driving industry solutions and strategic partnerships.

Judy holds Advisory Board Positions with the LaPenta Business School, Iona University, and on the Advisory board of Rev.AI She is actively involved in the Alexander Group's Annual Executive Forum and Women Revenue Leaders Forum. She holds a Bachelor of Arts in Computer Science and an MBA in Finance.