HEIDI ANDERSON HUPE
Board Member, Former President
& Chief Growth Officer

As a Board Member at Solis Mammography (Madison Dearborn Partners portfolio company), Heidi Anderson Hupe brings valuable commercial strategy expertise to complement the organization's financial and operational leadership. She serves on the Quality and Compliance Committee, where she provides strategic governance that enhances the company's market position and customer experience initiatives. With P&L management experience of up to $175M and success leading organizations of 130+ professionals, Heidi offers boards a rare blend of strategic vision, commercial acumen, and market insight.

Heidi's executive career spans healthcare technology, digital media, and consumer engagement. As President and Chief Growth Officer at Nox Health, she led a 30-person commercial team driving enterprise business representing 30% ($30M) of company revenues. Her strategic guidance was instrumental in securing a $60M strategic investment and achieving 5-20% growth across key enterprise accounts including AT&T, Coca-Cola, and Delta Airlines. At Teladoc (previously Livongo), she directed a 130-person organization managing a $350M portfolio, maintaining a 95% client retention rate, and driving $30M in cross-sell revenue.

Her governance perspective was shaped during Time Inc.'s preparation for public sale, where she headed the $175M healthcare vertical P&L while revenues grew from $1B to $1.8B. At Outcome Health, she orchestrated a comprehensive company turnaround, driving 60% YOY revenue growth and navigating the successful recapitalization that positioned the company for acquisition. This experience provides valuable insight for boards navigating capital raising, M&A activities, and significant organizational transformations.

Beyond her current board position at Solis Mammography, Heidi serves on the Board of Advisors for Spacely Media, a two-way marketplace connecting media buyers with magazine and out-of-home inventory. She currently holds strategic advisory roles with MyAdesso (pre-Series A health tech) and Familia Kitchen (a Latino recipe and cultural platform). Her past advisory experience includes work with AliveCor (Khosla Ventures portfolio company, 2021-2022) and TaskHuman (HR tech platform, 2021-2024). With her diverse governance experience across varied business models, Heidi is exceptionally equipped with valuable perspectives for board leadership roles.

Known as a "positive force multiplier" and an "alchemist of people, strategy, and execution," Heidi brings a distinctive leadership philosophy to her board service. She excels at identifying connections between seemingly disparate business challenges and opportunities, approaching governance with unique and strategic resourcefulness and innovative problem-solving abilities. Her leadership ethos centers on the belief that "transformational success emerges when creative vision unites with disciplined execution, and when leaders empower teams to turn bold ideas into breakthrough realities."

Heidi is an active member and peer group facilitator at Chief, an executive network for women leaders, and participates in 50/50 Women on Boards initiatives. She was recognized as a Woman of Distinction by MM&M (Medical Marketing & Media) in 2023 and named "The Go-to-Growth Expert" by PM360 Magazine. She holds a B.A. in Journalism/Mass Communications from the University of Minnesota.